Brand Communications & Digital Marketing Strategist

RAZURAHMAN

I'm a Brand Strategist, Digital Marketing Specialist, Content Creator, Photographer

Brand Communications · Digital Marketing Specialist

9.5+ years building brands across leading Bangladeshi and multinational companies — pairing data-driven strategy with creative storytelling and emerging technology.

View my work Contact me

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Based in Dhaka, Bangladesh

Razu Rahman standing beside a wall of guitars in a music showroom

Md. RokiburRahman RazuDhaka, BD

9.5+Years of experience
4Leading brands
MBAin Marketing
26Certifications

About

Building brand identities with data, story & emerging tech.

Md. Rokibur Rahman Razu — professionally known as Razu Rahman — is a brand communications and digital marketing professional with 9.5+ years of hands-on experience across leading Bangladeshi and multinational brands.

He is currently Sr. Executive, Brand & Communications at Fiber@Home Ltd., Bangladesh's largest Nationwide Telecommunication Transmission Network (NTTN) operator, where he develops integrated ATL, BTL and digital brand strategies and manages brand identity, visual identity and tone of voice across every touchpoint.

More about Razu

Before Fiber@Home he handled digital marketing for Yamaha at ACI Motors, built e-commerce strategy at vivo, and began his career in customer service at Grameenphone. Away from the desk he is a photographer, videographer and blogger — and a founding General Secretary of the SEU Tourism & Photography Club.

Dhaka Bangladesh

Download CV Connect on LinkedIn

Experience

9.5+ years across telecom, mobility & consumer tech.

From the customer-service floor at Grameenphone to leading brand communications at Fiber@Home — a career built close to customers, channels and brands.

01 / 04 roles

Telecom infrastructure

Mar 2024 – Present

2024 — Now

Sr. Executive, Brand & Communications

Fiber@Home Ltd.

Brand and communications for Bangladesh's largest Nationwide Telecommunication Transmission Network (NTTN) operator.

Develop and execute integrated ATL, BTL & Digital brand strategies to strengthen brand positioning.
Manage all aspects of brand identity, visual identity, and tone of voice across all touchpoints.
Conduct tech trend research, competitive insights, and identify opportunities for brand innovation.

Education

Education & continuous learning.

A marketing education from Southeast University, sharpened by ongoing training in digital marketing, e-commerce and communication.

SSC
2011
Secondary School Certificate
Shaheed Ramijuddin High School
MajorBusiness Studies
HSC
2013
Higher Secondary Certificate
Adamjee Cantonment College
MajorBusiness Studies
BBA
2019
Bachelor of Business Administration
Southeast University
MajorMarketing
MBA
2020
Master of Business Administration
Southeast University
MajorMarketing

Training & certifications12

AI for Corporate Productivity
Fiber@Home Ltd. · Jun 2026
Presentation Skills
Alison · Online · Sep 2025
Stress Management
ACI Limited · Aug 2023
School of E-Commerce
Daraz · Mar 2019
Career Development Program
Nitol-Niloy Group · Nov 2018
Digital Marketing
Creative IT Institute · Nov 2018
Google Ads Fundamentals
Google · Online · Nov 2018
Public Speaking
Southeast Business School · Oct 2018
Communication Skills
Southeast University · Oct 2018
Digital Marketing Associate
Udemy · Online · May 2018
Citizen Journalism
Southeast University · May 2018
Advanced Powerpoint
Southeast University · Dec 2018

Skills

A toolkit spanning strategy, media, creative & AI.

Grouped the way the work actually happens — planning and buying media, shaping the brand, making the content and running the stack behind it.

AI Marketing & AutomationSEO/SEMSocial Media MarketingContent MarketingMedia BuyingGoogle AdsATL/BTL/TTLPublic Relations (PR)Brand ManagementVisual IdentityAgency CommunicationsEvent ManagementCreative DirectionVisual StorytellingVideo & PhotographyConcept DevelopmentArt DirectionMotion Graphics & Video EditingGenerative AI & Prompt EngineeringClaude & AI ToolsAdobe Creative SuiteCanva & FigmaMarketing Automation Tools

Drag to spin · point at a group

Digital Marketing · 6
Paid, owned and search — planned, bought and optimised.
- AI Marketing & Automation
- SEO/SEM
- Social Media Marketing
- Content Marketing
- Media Buying
- Google Ads
Brand & Communications · 6
Positioning, identity and integrated campaigns.
- ATL/BTL/TTL
- Public Relations (PR)
- Brand Management
- Visual Identity
- Agency Communications
- Event Management
Creative · 6
Stories told in frames, footage and words.
- Creative Direction
- Visual Storytelling
- Video & Photography
- Concept Development
- Art Direction
- Motion Graphics & Video Editing
Tools & AI · 5
The everyday stack — from analytics to AI assistants.
- Generative AI & Prompt Engineering
- Claude & AI Tools
- Adobe Creative Suite
- Canva & Figma
- Marketing Automation Tools

E-Commerce Strategy
Platform Management
Customer Service
Campaign Execution
Competitive Insights
Tone of Voice
AI Marketing & Automation
SEO/SEM
ATL/BTL/TTL
Public Relations (PR)
Creative Direction
Visual Storytelling
Generative AI & Prompt Engineering
Claude & AI Tools

E-Commerce Strategy
Platform Management
Customer Service
Campaign Execution
Competitive Insights
Tone of Voice
AI Marketing & Automation
SEO/SEM
ATL/BTL/TTL
Public Relations (PR)
Creative Direction
Visual Storytelling
Generative AI & Prompt Engineering
Claude & AI Tools

Services

Ways we can work together.

Available for brands, agencies and teams that need a hand with digital marketing, a script that lands, or visuals that tell the story.

Digital Marketing
Boost your business with expert digital marketing strategies and innovative online solutions.
- Media buying
- Social media marketing
- SEO / SEM
Discuss digital marketing
Videography
Capture stunning visuals and tell your story with professional videography services.
- Videography
- Photography
- Content creation
Discuss videography
Brand Strategy
Define a distinctive brand position, voice and story that people remember and trust.
- Positioning
- Brand voice
- Brand architecture
Discuss brand strategy

Portfolio

Selected work.

Highlights from brand, campaign and content roles — each opens into a dedicated page with the scope and channels involved.

Gallery

Moments in frame.

On stage, in the office and behind the camera — a visual record of the work and the people around it.

Recommendations

In the words of colleagues.

What managers and teammates say about working with Razu.

Connect on LinkedIn

“I highly recommend Razu for his exceptional digital marketing skills, strategic approach, and creative mindset.”

Mirza ArafinGeneral Manager, ACI Motors Ltd.Worked together at ACI Motors Ltd.

Articles

Notes on marketing, brand & tech.

Writing on digital marketing, brand strategy, photography, career and AI.

All articles

Blogs18 Sept 20262 min read
ATL, BTL and digital: making every touchpoint say the same thing
Integrated campaigns are less about the channel mix and more about one idea travelling intact — from a billboard to a shop counter to a phone screen.
Blogs27 Aug 20262 min read
A practical checklist for Google Ads and Meta Ads budgeting
Before the money goes live: the questions worth answering so paid media budgets are planned, measurable and easy to optimise.
Blogs30 Jul 20261 min read
Using AI assistants in a marketing workflow — without losing the brand voice
Claude, ChatGPT and Gemini can speed up research, drafting and analysis. The craft is in deciding where they help and where a human must stay in charge.

Contact

Let's talk.

Have a role, a brand challenge or a story to tell? Send a message — or reach out directly on email, phone or WhatsApp.

Email[email protected]
Phone+880 1711-090505
WhatsAppChat on WhatsApp(opens in a new tab)
LocationDhaka Cantonment, Dhaka-1206, Bangladesh

RAZURAHMAN

Building brand identities with data, story & emerging tech.

9.5+ years across telecom, mobility & consumer tech.

Sr. Executive, Brand & Communications

Education & continuous learning.

SSC

HSC

BBA

MBA

Training & certifications12

A toolkit spanning strategy, media, creative & AI.

Digital Marketing · 6

Brand & Communications · 6

Creative · 6

Tools & AI · 5

Ways we can work together.

Digital Marketing

Videography

Brand Strategy

Selected work.

Integrated ATL, BTL & digital brand strategy

Social platforms for Yamaha

Brand identity, visual identity & tone of voice

Google Ads & Facebook Ads media buying

E-commerce strategy across Bangladesh's top platforms

Photography & videography

Moments in frame.

In the words of colleagues.

Notes on marketing, brand & tech.

ATL, BTL and digital: making every touchpoint say the same thing

A practical checklist for Google Ads and Meta Ads budgeting

Using AI assistants in a marketing workflow — without losing the brand voice

Let's talk.