Razu Rahman

A Professional

Career

Education

MBA in Marketing

2019-2020

Southeast University

HSC in Business Studies

2013

Adamjee Cantonment College

SSC in Business Studies

2011

Shaheed Ramijuddin High School

Extra Curricular Activities

Activities

Founding General Secretary of SEU Tourism and Photography Club.
Organizing Secretary of Bangladesh Student Council.
Student Ambassador of Southeast University.

Skills & Competencies

Competencies

Digital Marketing (media buying, social media marketing).
Develop and implement e-commerce strategy.
Customer Service (both inbound & outbound).
Writing script, Videography, Photography & Event Planning.

Professional Experience

Sr. Executive, Brand at Fiber@Home Ltd. - HQ

Mar 2024 to Present

Major Responsibilities:

Develop and execute comprehensive brand strategies.
Manage all aspects of brand identity, visual identity, and tone of voice.
Increase digital presence of Brand & stay abreast with emerging technologies.
Tech trends research, competitive insights, and opportunities for brand differentiation.

Executive, Digital Marketing at ACI Motors Ltd. (Yamaha) - HQ

2019-2024

Major Responsibilities:

Developed and implemented e-commerce strategy.
Search, analysis and collected campaign data of competitors.
Maintained stock, price and order management of top 5 e-commerce channels.

Senior Apprentice (Customer Service) at Grameenphone Ltd.

2015-2017

Major Responsibilities:

Provided one-stop quality customer service over the phone.
Maintained targeted KPIs on a regular basis.
Captured customer insights, escalated critical complaints, and provided timely feedback.

About

Md. Rokibur Rahman Razu, professionally known as Razu Rahman, is a distinguished figure in brand management and digital marketing. Currently, he is the Senior Executive of Brand at Fiber@Home Ltd., Bangladesh’s largest Nationalwide Telecommunication Transmission Network (NTTN) operator. Born on July 1, 1995, in Rajshahi, Bangladesh, Razu moved to Dhaka in 2007 to pursue better educational opportunities. He completed his secondary education at Shaheed Ramizuddin High School and higher secondary education at Adamjee Cantonment College. Razu holds a Bachelor of Business Administration (BBA) in Marketing from Southeast University and a Master of Business Administration (MBA) in Marketing.

Razu’s career began at Grameenphone Ltd., where he served as a Senior Apprentice in Customer Service from July 2015 to November 2017, focusing on customer interactions and key performance indicators. In 2019, he joined vivo Mobile Company (BD) Ltd. (HQ) as an Executive in E-commerce, developing e-commerce strategies and managing major channels. He later transitioned to Yamaha Motorcycles Bangladesh-Aci Motors Ltd. (HQ) as an Executive in Digital Marketing, where he managed digital platforms, collaborated with agencies, and optimized advertising budgets.

In his current role at Fiber@Home Ltd., Razu develops and executes brand strategies, manages brand identity, and leverages emerging technologies to enhance the company’s digital presence. He is proficient in digital marketing, media buying, social media marketing, and e-commerce strategy development. His technical skills include using tools like ChatGPT, Midjourney AI, Semrush (SEO), Canva, Google Analytics, and Meta Ads Manager.

Throughout his career, Razu has been actively involved in extracurricular activities, serving as the Founding General Secretary of the Southeast University Tourism and Photography Club and the Founding Organizing Secretary of the Bangladesh Student Council. He has also acted as a Student Ambassador for Southeast University. Razu has participated in numerous training programs and workshops, enhancing his skills in stress management, career development, public speaking, and technical proficiencies.

Outside his professional life, Razu enjoys photography, writing blogs, and engaging with social media, reflecting his creative passion for storytelling and visual arts. His presence can be found on various platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.